Local Santa Cruz metabolic testing company Calorify came to us with a challenge many businesses face: how to stand out at crowded trade shows while clearly communicating what makes their product revolutionary.
No full rebrand necessary. Just smart, strategic design that gets the job done.
The result? A trade show booth that's turned heads, sparked conversations, and—most importantly—gotten people coming back for more. Because that's the whole point, isn't it?
Calorify offers something genuinely game-changing: an at-home metabolic test that precisely measures how many calories your body burns. It's the gold standard in metabolic testing, now available without a lab visit.
But explaining complex science in a sea of trade show distractions? That's where we came in.
We designed a booth that cuts through the noise with clear, direct messaging about what Calorify actually does. Our approach focused on:
No fluff, no unnecessary bells and whistles—just effective communication that works.
As a Santa Cruz-based creative studio, we take particular pride in helping local businesses like Calorify shine on bigger stages. Their success is our success, and their growth contributes to our vibrant local business ecosystem.
Not every business needs a complete identity overhaul. Sometimes, the most effective work comes from targeted design projects that address specific challenges—like trade show visibility or messaging clarity.
We're seeing real results: increased booth traffic, better brand recognition, and visitors specifically returning to tell the Calorify team they remembered seeing them.
That's the power of strategic design that works.
Whether you're prepping for your next trade show or need help clarifying your message, let's talk about how strategic design can make your Santa Cruz business stand out.
Because sometimes, the most astonishing results come from the most focused projects.
