Our process guides us through each project phase, following a proven step-by-step method. This predictable process keeps us focused on our challenges and goals and ensures we have the targeted impact in mind.
The following illustrates this process showcasing our brand refresh project with Zynga as an example.
In this phase, we immerse ourselves in understanding the client’s vision, values, target audience, and industry landscape.
Through these discussions, interviews, and research, we learn about their brand or product and uncover key insights that will inform the foundation of the brand identity.
Armed with a deep understanding of the client’s brand, we conduct extensive research into competitors, market trends, and design inspiration.
This allows us to gain valuable insights and identify unique opportunities to position the brand effectively.
Based on the knowledge gained from discovery and research, we embark on the creative process, developing multiple design concepts that embody the brand’s essence.
We explore various visual elements, such as typography, color palettes, and imagery, crafting designs that evoke the desired emotional response and align with the brand’s personality.
Once the final design is selected, we create a comprehensive style guide that serves as a visual and technical reference for the brand’s identity.
This guide includes specifications on logo usage, typography, color codes, and other design elements, ensuring consistency across all brand touchpoints.
With the style guide as a roadmap, we collaborate with the client to implement the brand identity across various marketing channels and touchpoints.
This may involve designing business cards, websites, packaging, signage, and other collateral, creating a cohesive and impactful brand presence that resonates with the target audience.
