There’s nothing patent pending about our process. It’s just astonishingly simple, strategic, and streamlined with every step focused on meeting your business goals.

01-Discovery
We immerse ourselves in understanding your vision, values, strategy, target audience, and industry landscape.

We discuss, interview, and research our hearts out so we can learn all about your brand or product and uncover key insights to form the foundational pillars of your brand experience.
02-Research
Armed with a deep understanding of your brand, we conduct extensive research into competitors and market trends, and gather design inspiration.

That’s how we gain valuable insights and identify opportunities to uniquely and effectively position the brand.
03-Design
Now we embark on the creative process, developing multiple design concepts that embody the brand’s essence and business drivers.

We explore various visual elements, such as typography, color palettes, and imagery, crafting designs that evoke the desired emotional response and align with the brand’s personality.
04-Delivery
Once the final design is selected, we create a comprehensive style guide that serves as a visual and technical reference for the brand’s identity.

This guide includes specifications on logo usage, typography, color codes, and other design elements, ensuring consistency across all brand touchpoints.
05-Implementation
With the style guide as a roadmap, we collaborate with you and other strategic partners to implement the brand identity across various marketing channels and touchpoints.

This may involve designing business cards, websites, packaging, signage, and other collateral, creating a cohesive and impactful brand presence that resonates with the target audience.
Testimonials
"...the Zynga identity project was a master class in brand development."
Arianna Orland
Senior Director, Creative - Zynga
"...I couldn’t be more thrilled with the results."
Kendra Noonan
Director of Communications - SDS
"The package change allowed us to position LIOCO in small-chain retail... Wholefoods jumped on board..."
Matt Licklider
CEO—LIOCO Wine Company