Crafting Tasty
Made’s Identity

Chipotle, a renowned Mexican fast-food chain known for its commitment to sourcing ethical ingredients and providing fresh food. Chipotle aimed to expand its horizons by testing the feasibility of a fast-food burger concept, leading to the birth of Tasty Made, a new burger test location.

ASTONISHING WORK provided comprehensive services to fulfill Chipotle’s requirements. Our team completed a competitor analysis, skillfully crafted the logo, established the look and feel, created eye-catching signage, developed brand guidelines, and designed food packaging, uniforms and menus.

Services provided

Brand Identity
Look & Feel
Food packaging
Signage
Store colors
Uniforms

The Process

Our journey began with an in-depth discovery phase, allowing us to deeply understand the project's scope and objectives. We conducted thorough research to identify industry trends, colors, and customer expectations for the burger joint niche.

Armed with these insights, we initiated the design process, comprising three rounds of design and refinement to define the logo, colors, and overall look and feel.

Once the foundation was established, we seamlessly extended the brand identity to packaging, signage, and menus.

Furthermore, we provided valuable recommendations for employee uniforms and store colors. Throughout the process, we fostered close collaborations with vendors to ensure the flawless execution of the brand's visual elements.

Impact

ASTONISHING WORK’s design solutions played a pivotal role in creating a memorable and engaging experience for Tasty Made patrons, setting the stage for a successful venture.

"Brand development that was right on target for our vision and key for us getting the doors open on time."
Mark Crumpacker
CMO—Chipotle
What they say
“We’ve been long fans of the modern, yet inviting lighting that Pablo Designs has to offer.”
illuminate your home
Light up the room with modern lamps

Lighting does not just illuminate your home. It actually creates an ambiance and functions like any other piece of decor. Simply put, the lamp you choose can make or break your space.

Bola Halo

Taking its inspiration from pendant jewelry, Bola Halo is a uniquely expressive pendant light featuring a chromated ring that balances delicately over its elegant opal glass shade while allowing its surroundings to shine through. Available in 3 distinct sizes and 3 exquisitely polished stainless steel ring finishes of chrome, brass, and rose gold.

Expressive Interplay

We've created the Bola Halo by mating our signature Bola pendant with a delicately balanced chromated ring hand crafted in stainless steel.

Adjustable Ring Positioning

Bola Halo's ring is designed to slip freely over its vertical post and can be realigned to any desired position to create customizable arrangements.

Excellence in Product Design

In designing Circa, the Studio designers wanted to create a product that was revolutionary yet familiar. They not only created a new lamp, but also a new archetype for indoor lighting – one that blurs the boundary between the utilitarian work lamp and traditional shaded lamp.

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And more!
Cielo XL Features
Slim LED Technology

Cielo XL employs a dimmable LED flat panel light source to efficiently deliver a brilliantly warm light experience.

Refined Precision

Employs an all aluminum CNC machined body allowing for excellent thermal heat dissipation to increase LED life up to 50K hours.

Infinitely Adjustable

Features height adjustment at all times with a press of a button.

How our process works

One

1
Save

First, let us get to know you. Save the lamp styles you love.

Two

2
Style

Get matched with the perfect lamps for you.

three

3
Design

Use our online designer to see your lamps in your home.

Four

4
Buy

Pick and buy the lamps that you love.

The Process

Our journey began with an in-depth discovery phase, allowing us to deeply understand the project's scope and objectives. We conducted thorough research to identify industry trends, colors, and customer expectations for the burger joint niche.

Armed with these insights, we initiated the design process, comprising three rounds of design and refinement to define the logo, colors, and overall look and feel.

Once the foundation was established, we seamlessly extended the brand identity to packaging, signage, and menus.

Furthermore, we provided valuable recommendations for employee uniforms and store colors. Throughout the process, we fostered close collaborations with vendors to ensure the flawless execution of the brand's visual elements.

"With the creation of his first product in 1993, we established a powerful and generative design philosophy."

Redefining Illumination

45° shade tilt and 360° shade rotation make Circa unique within the ambient lighting category.

Intuitive Control

A simple touch switch allows for three levels of light intensity, while an integrated USB port charges your mobile devices.

Optional Pedestal

Seamlessly supports tablets and other mobile devices.

Versatile Application

Available in table, floor, pendant and wall models to complement any residential, office or hospitality environment.

A Study in Refined Simplicity

Offers a magical combination of mirror and globe refined down to its bare essentials. The objective with the Bola Disc Flush is to provide both direct and reflected light from either ceiling or wall mounted vantage points.

Sustainable

Minimal use of materials

Contains no hazardous materials such as mercury

Lasts for 50K hours or 25 years of daily use

Uses only 11W of power (90% more efficient than a comparable halogen light source, 40% more efficient than CFLs)

brand identity
Crafting Tasty
Made’s Identity

Chipotle, a renowned Mexican fast-food chain known for its commitment to sourcing ethical ingredients and providing fresh food. Chipotle aimed to expand its horizons by testing the feasibility of a fast-food burger concept, leading to the birth of Tasty Made, a new burger test location.


Services Provided

Identity
Look & Feel
Food packaging
Signage
Store colors
Uniforms