Unleashes Branding Power
A merger with Alarm.com presented SDS with the opportunity to update its brand and messaging to shed the perception of being outdated technology.
We provided comprehensive branding services to SDS, including brand strategy, voice and tone guidelines, logo design, look and feel development, brand guidelines, and website redesign. Our approach involved in-depth discovery sessions, resulting in a modern visual identity that captured SDS’s position as a technology leader in the security industry.
Brand Strategy
Positioning
Voice & Tone
Logo & ID Systems
Brand Style Guide
Website Design
Product Photography
We defined SDS’s brand positioning through a collaborative process involving stakeholder and customer interviews. We conducted a comprehensive analysis of their competition to identify differentiation opportunities.
The outcome was a visually representative logo communicating SDS’s gunshot detection technology across various applications and extensions.
Additionally, we provided voice and tone guidelines and comprehensive brand guidelines to ensure consistent and cohesive brand implementation.
Our collaboration with SDS brought new respect and life to their brand, positioning them as a trusted and innovative leader in the security industry.
We collaborated closely with SDS for the website design, providing prototypes of various screen sizes that underwent refinement based on their feedback.
We developed illustrations to enhance the storytelling of their technology, and we defined a strategic approach to photography to clarify messaging and eliminate confusion.
Director of Communications — SDS
We approached shooting the product photography knowing SDS had a limited budget but needed images for various marketing and sales needs.
Shooting various angles and surfaces, we built a broad catalog of product images, providing many options for their marketing and sales teams.
