The Ferno Grill is more than meets the eye. Ferno's patented Firewheel, heavy cast-iron grates, and double insulated hood combine to give you the benefits of a premium grill, slow roaster, and outdoor oven.

When the creators of this new outdoor grill came to ATONSHING, the product was in the final stages of development, but the brand's identity, look and feel, and a storefront website were the last pieces to put in place before launch.

The unique design of the Ferno Grill was a clear differentiator and would need a logo and brand personality to match. Stakeholder interviews and focused market research helped define the target audience and clarify the need and value proposition. 

As a direct-to-consumer brand, Ferno needed a storefront up ASAP. Based upon the brand definition effort defined during identity development, we built a customized Shopify storefront enabling direct-to-consumer sales. 

We defined color, font, and imagery to work in concert with copy that highlighted FERNOS’ unique value proposition and personality.